Some businesses refused to take the internet seriously in the 90’s as they believed that consumers would never trust online sites over the long standing business relationships they had built up with customers over the years. Many companies left it far too late to reap the rewards of things such as an e-commerce website and even now are just realising the effects this is having on their business.
In 2009 some company websites still only offer basic information and many still don’t invest in search engine optimisation (SEO). The result is their company website is not even found in the first few pages of a search engine.
The internet is a great place to supply information and introduce your services, especially via social media. Networking your business improves your chances of gaining attention.
Many sales companies are still focussed on finding new business by hammering out hundreds of outbound sales calls, this is being met with negative responses from businesses and many have had to implement no names policies to cope with so many unsolicited calls.
With the Corporate Telephone Preference Service hot on the trail it won’t be long before many more businesses sign up and it becomes even harder for sales companies to make contact via the telephone. Professional bloggers will tell you, news comes to people these days via search online and that’s why the knowledgeable businesses now see through the sales pitch. Many businesses are turning to informative websites to gather the information they need rather than take a cold call.
Blog is an important addition to any website and should be part of any business strategy in 2010.
Posted under Find New Customers
This post is a Blogger on December 9, 2009
