Red-Inc Ltd, an office supplies company in Brighton was formed amid the global recession in October 2008. In reflection of a successful first two years in business one of the biggest unexpected challenges for them was brand awareness and reputation.
As an unknown entity in a saturated market place, this is something that is very easy to underestimate when people are looking for a new supplier to reduce costs within the office environment.
The city of Brighton was crying out for a young new company with its progressive thinking for Brighton`s green market, vast array of digital and social companies with the added cosmopolitan vibe. And now in 2010 more Brighton companies are feeling happy to engage and take a closer look.
The company that was formed and built around ethics and responsibility and continues to make ground with clients both nationally and locally. Many businesses now realise that if they are buying offices supplies, they might just as well buy it smarter from an organisation that has outstanding credentials, and one that offers more in value added services.
Companies that are clients of Red-Inc Ltd are offered a service and package relevant to them and their business, not one where price and service suits all.
The smart move to reduce vendors and offer a free recycling service for the products that they sell which incidentally most companies pay for, attracted as much interest as the office supplies side of the business itself. Carrying the relevant waste licence, Red-Inc Ltd now recycles for 40% of our clients with more in the pipeline. We set up the office supplies contract first to ensure a seamless transition and then take on the recycling as phase two.
It’s a great solution for the clients, one vendor for 2 services and reduced costs!
We also run a charity rebate scheme and donate some of the bottom line profit to various charities chosen by you the client.
Peter Millikin from You Could Save recently requested a day out and demonstration with Red-Inc Ltd so he could witnesses an account take on. It took less than 2 hours from start to finish; this is a finely tuned business model. Changing supplier is one of the biggest objections that people have in their mind even if we can save money, offer more value and promise an improved service.
Many buyers feel that if they change suppliers and it goes wrong it could reflect personally on them. Red-Inc guarantees it won’t!
Red-Inc Ltd is a lean machine, perhaps helped by starting up in the toughest climate for 20 years. We don’t have the huge costs of sales reps out travelling the width and breadth of the country; instead we rely heavily on hard work from the whole team.
Reputation and client recommendation is something that isn’t born overnight!