csr

Corporate Social Responsibility For All New Businesses?

Perhaps we would have better service for the future if they made it law for all new businesses starting up?

What is CSR?

Corporate social responsibility (CSR) is about how businesses align their values and behaviour with the expectations and needs of stakeholders – not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company’s assurance to be accountable to its stakeholders.


CSR demands that businesses administer the economic, social and environmental impacts of their operations to take advantage of the benefits and minimise the downsides.
Key CSR issues include governance, environmental management, stakeholder engagement, labour standards, employee and community relations, social equity, responsible sourcing and human rights.
CSR is not only about fulfilling a duty to society; it should also bring competitive advantage.

Through an effective CSR programme, companies can:

Improve access to capital
Sharpen decision-making and reduce risk
Enhance brand image
Uncover previously hidden commercial opportunities, including new markets
Reduce costs
Attract, retain and motivate employees
It Increase sales and customer loyalty

Research has shown that consumers not only want good and safe products, but they also want to know that what they buy was produced in a socially and environmentally responsible way. A CSR Europe/MORI study in 2000 showed that 70% of European consumers say that a company’s commitment to csr is important when buying a product and 1 in 5 would be willing to pay more for products that are socially and environmentally responsible. Conversely, 1 in 6 shoppers frequently boycott (or buy) products because of the manufacturer’s reputation.

The Green Procurement Code provides practical advice and support to help embed green purchasing into all aspects of an organisation, including office products, energy, water and transport.

Many companies that have become carbon neutral now understand how to use this ethical stance in areas of client care, environmental strategy is a must for any company looking to do more than just become carbon neutral How many companies when buying office stationery, just think about green items, the purchase of green products resulted in 175,000 tonnes of carbon dioxide savings, the equivalent yearly emissions of over 29,000 households, how about reducing the amount of deliveries, many stationery companies employ a dedicated environmental strategy manager to advise on methods to benefit the environment and running of there procurement or facilities department.

ABOUT THE AUTHOR:

Peter has received many accreditation's including many from the Times Online. As founder of You Could Save (2005) and What Stationers (2007) Peter regularly helps consumers and national organisation ‘save money’. He believes that the only successful way to bring people together online is to provide an open marketplace where people can all work together in a friendly, unbiased environment. You can contact Peter Millikin either through his Google+ account or via his websites.

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