Small businesses are now given equal chance to win new business when competing with well established brands. The internet has transformed the buyer’s mindset both at home and in the workplace to understand that overheads affect bottom line costs. This has opened the doors for forward think entrepreneurs to come up with solutions that not only save money but provide a platform to implement long term sustainable relationships.
Take price comparison – Many of the large well known brand now boast you will not find them on the “Price Comparison Website” why not? Perhaps their overheads wouldn’t sustain the amazing deals that some organisations are now offering? Perhaps it’s your DETAILS they want for cold calling?
Being proactive with social media has enabled smaller companies to have a voice and many have found the recession a place to empathise with people’s frustrations and build ideas that replace traditional brands for new enterprises.
Many companies offer cheaper pricing to win the business but not many offer a continuation of in-depth company cost analysis. Office supplies companies are known for increase margins from month to month which will never drive down the cost of procurement or change the buyer’s perception of the industry as a whole. Unfortunately too many people readily buy into the cheap up front prices without understanding the deal in its entirety. Many businesses don’t take into consideration the length of the contract or the consideration of administration time, invoicing, order errors, and inefficient ordering patterns.
Red-Inc recently showcased a client review for 2009 that demonstrated a 20% saving on the previous year, and an incredible 36% reduction in UK deliveries to the client sites. Red-Inc call it collaboration, working intimately with the client and setting goals with an honest approach to both needs and service levels against their own real costs to deliver the services they offer. They say if they can reduce a client’s deliveries, and improve efficiency throughout the whole process then they can naturally save both themselves and the client money.
Posted under Business News
This post is a Blogger on January 6, 2010
