YouGov plc is a professional research and consulting organisation, pioneering the use of the Internet and information technology. It is not funded, run by, or affiliated to the Government or any Government agencies. As a research agency, they are commissioned by a wide range of clients from media, to academics, to companies, to not-for-profit organisations. YouGov therefore aims to provide accurate and high quality research to all their clients, allowing YouGov panel members the chance to voice their opinions on a wide range of topics and get paid per survey. You may also be invited to participate in Prize Draw surveys in which one winner will be given a cash prize.
Some of their research is commissioned specially for publication. This is often the case with their media clients and you may see the results of the surveys in newspapers and on television. Published results can be viewed in the published results archive of the website. In other cases, research is used internally by a client for example, in order to inform a marketing or policy decision.
Once you have joined YouGov as a panel member you will be sent survey invitations to your email address. The invitation email will contain a link that will take you directly into the survey. Once in the survey, you will be informed of the amount you will be credited for the survey, usually ranging between 50 and 100 points, the subject of the survey and also an estimation of how long the survey will take to complete.
Once you have completed the survey you will automatically be credited within 24 hours and the amount will show up under the “Completed Surveys” tab in the “My Account” section in your YouGov account.
