We give and send each other presents to show we care, to pass on our congratulations and to celebrate special days. But with the current talk of food and fuel price rises we may all be looking for ways to save money and perhaps one way is by looking at the gifts we send.
Sending a gift is all about showing you have put some thought into it much more than how much you spend.
Claire Wooldridge, owner of “Present Issue” talks to me about her business.
“A few years ago a close relative was very poorly in hospital and my husband and I were unable to visit on a regular basis as we were 200 miles away. With work commitments, one young son and a baby on the way, hospital visiting was not very easy for us even at weekends. My husband went when he could, but in the meantime we wanted to let her know she was in our thoughts. Yes we sent flowers, but they were quite expensive and not something we could afford to do on a regular basis. Furthermore due to the nature of her treatment, she was in for a few days, allowed home for a day or two and sometimes in isolation which meant no flowers. So we sent magazines. They were so well received that I thought perhaps there was a new use for the humble magazine.
First I started to send magazines to friends who had moved house. One couple in particular had moved three times in a short period and so I was running out of ideas of what to send, so I sent a couple of Home magazines! The phone call to say thank you was so positive I started sending magazines for other reasons too – friends going on maternity leave, happy birthday, new baby congratulations, thank you, engagement congratulations and everyone loved their gifts. So with a bit of research, discussions with the publishers and a lot of hard work www.presentissue.com was developed.
Cards are lovely, flowers are beautiful and magazines are thoughtful. I used to struggle with ideas of what to send friends and family, would they like it, will it end up in the charity bag? With magazines I don’t have that concern. There are so many to choose from you can send something that is personal to them and something they are interested in. They are also recyclable – when you’ve read them, you can put them in the recycling box or better still pass them on to someone else. How great is that….. the long lasting, sharing gift… that doesn’t break the bank”
With prices starting at under £4 to send a single issue of a weekly magazine beautifully presented in red ribbon with a hand written gift card, you too may look upon the humble magazine in a new way!